If you are lucky enough to have an established plastering business with a good reputation you may never have to advertise for work; word-of-mouth recommendations are an excellent way to get jobs and you already know the customer has heard good things about you, or they wouldn’t be getting in touch. For people just starting up on their own it can be a lot harder to get work, especially if you don’t have a lot of contacts in the trade who might recommend you or pass work on when they have too much on.
Advertising your business can be quite easy if you know where to start. Putting a card up in a newsagent window or on a local village notice board might be cheap and easy, but generally speaking, people aren’t looking for a plasterer when they pop out for a loaf of bread. You might strike it lucky and get a couple of calls, but if your ad is a scrawled handwritten card it won’t create the best impression. You could be the best plasterer in the world, but the potential customer can only go on their impression of the advert.
Listings websites like yell.com, checkatrade.com and mybuilder.com are a good place to put your business details down. Yell.com is free to list on, so this should be your first port of call. Sites like mybuilder.com are aimed towards the homeowner, who is looking for a tradesperson for all sorts of domestic work, so the people searching that site are actually looking for a plasterer for a specific job. Joining fees vary for these sites, but they do give you access to customers who will help build your reputation online by leaving positive reviews, as long as you do a good job. Other potential customers use this feedback to narrow down the list of plasterers to contact for a quote, so each time you get a good review it helps get you more work. Some sites charge per enquiry with no joining fee, others work on a subscription basis but either way, it’s not going to break the bank and it’s a worthwhile investment when you are getting your name out there as a plasterer.
Free website services like wix.com, can give you an online presence and provide a way for customers to get in touch with you, but unless you spend some money on a domain name and advertising to get people to your website it won’t get you any business. Sure, it’s handy to be able to put a website link on a flyer, but if that’s the only way people can find out you have a website it’s probably worth spending your time on other marketing activities. Using Facebook to set up a business page is free, with no hidden costs and with Facebook you can use their advertising services to get your name out there. Adverts can be pretty cheap to run on Facebook and you can specify your target audience, so you don’t pay to advertise to people in other countries! Your Facebook URL can be listed on flyers and on the listings websites mentioned above, and if you have some decent pictures of your plastering for customers to see, and some testimonials it helps potential customers see you will do a good job.
Flyers are still a reasonable way to get business in, but as more and more people turn to the internet for all their needs this is a best place to advertise. If you put a little bit of effort into your online marketing soon enough all you’ll do with your flyers is leave them with your happy customers, to get some word-of-mouth recommendations.